What we do
You know your target audience - we can help you to reach and engage them in a truly meaningful way. With EI, you have access to experts in quantitative data mining and qualitative interpretation to ensure your B2B marketing activities are precisely targeted and executed.
Taking a data-driven approach, EI can support your marketing strategy from early planning to post-activity performance measurement. As we are independent you are guaranteed an impartial opinion.
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Here EI supports your go-to-market activity selection decisions from head turning partnerships to the best event platforms. We provide comprehensive analysis, due diligence and independent recommendations with ability to benchmark across different types of strategic partners:
- Broad Business Media
- Trade Media
- Conferences & Events
- Trade Associations & Business Schools
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EI find the ‘messaging whitespace’ on what’s hottest for clients to support your content development process. We provide evidence-based analysis to ensure your content is absolutely ‘on point’ with what the market is talking about right now, and clearly differentiated from your rivals. Bringing together this deep analysis of industry quotes and rival messaging, our team devise ‘Actionable Insights’ to supercharge your messaging strategy.
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EI support your ABM & Sales Enablement with highly targeted customer specific insights to build greater consideration with key decision makers. We provide a structured stream of actionable insights and ongoing support for account and ABM teams to:
- Engage with their clients in new ways
- Accelerate existing pursuits
- Identify the most powerful & influential executives to engage with
- Develop connection points at both an individual & account level
