What we do.
It’s never been more important for B2B marketers to focus on the levers that make a difference.
“The future of B2B marketing won’t be about doing the same with less, but rather doing better with less”.
Forrester Budget Planning Guide 2025: Demand and ABM
This is where marketing intelligence comes in.
But – not all intelligence is created equal.
Ei’s model for B2B marketing intelligence delivers better outcomes for B2B sales and marketing leaders.
Evidence. Confidence. Results.
Our People, Technology and Process help marketers and salespeople make smarter decisions.
Our Technology tracks 11,000+ B2B GTM opportunities
Launched in 2010, Mercury is our proprietary technology. Built into every client program we run, Mercury tracks the full spectrum of B2B media providers and activities, covering every industry and every corner of the world.
Our Process
We combine human skill and knowledge with real data sources to provide B2B intelligence that delivers better outcomes.
We see AI as an enabler of human intelligence, and use it to unlock greater efficiency, creativity and strategic thinking.
Our AI-powered process ensures analysts spend time on what matters: delivering high quality, actionable B2B intelligence for clients.
