Content Intelligence

EI find the ‘messaging whitespace’ on what’s hottest for clients to support your content development process. We provide evidence-based analysis to ensure your content is absolutely ‘on point’ with what the market is talking about right now, and clearly differentiated from your rivals. Bringing together this deep analysis of industry quotes and rival messaging, our team devise ‘Actionable Insights’ to supercharge your messaging strategy.

EI’s Content Intelligence Reporting is designed to supercharge your talking points and content in new, noisy, or developing markets. Our mission is to help you understand what is on the mind of your target audience executives right now on a particular theme, challenge or audience set. By then also looking at how your rivals are engaging on those topics, we can map out the messaging white space for you with Actionable Insights. Our analysts scan right across the B2B Media and Events space to secure sources where your target audience is being quoted or has spoken directly, on themes that matter to you. We then run a similar analysis on your rival set to look at all aspects of how they are engaging. The goal is to provide an evidence-based view of the following:

Current pain points for your audience and the latest thinking on key issues, as reported in the media
Shifts and trends tracking how the topic is evolving

Which clients and prospects are engaging most visibly in the B2B media and events space right now, on a key topic that is pre-selected by you.

OUTCOMES

Clients use EI’s Content Intelligence Products to ensure messaging precision on proprietary white papers and articles, conference agendas, conference speeches, sales presentations, workshops, blogs and surveys they are running. EI’s ‘Actionable Insights’ signpost how to use the results of our Content Intelligence analysis, ensuring you leverage it to the maximum.