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Insights

Our work supports B2B marketers who need media strategies that deliver genuine return on investment. We continuously monitor innovation and themes within our industry to ensure we are offering expertise that is relevant and ahead of the game. Read some of our latest thinking and latest project summaries here.

  • 3 Steps to Build a Successful Insights-Driven Account Planning Program

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  • Innovative Trends in Industry Events: What can we expect in 2023?

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  • B2B ABM Insights Interview with Tony Jarvis

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  • B2B Insights - Experiential Marketing

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  • EI Advisory ABM Content Intelligence 2021

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  • B2B Client Perspectives - Citrix

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  • B2B Insights - FT Live

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  • Go-To-Market Strategy Barometer December 2020

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  • Go-To Market Strategy Barometer May to August 2020

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  • The Event Marketers Network Roundtable Summer Series Article 3

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  • The Event Marketers Network Roundtable Summer Series Article 2

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  • The Event Marketers Network Roundtable Summer Series Article 1

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  • Go To Market Strategy Barometer Report May 20th

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  • Navigating the sea change in the global b2b events landscape

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  • Looking ahead to the events landscape post Covid-19

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  • Responding to the challenge of Coronavirus

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  • Measurement, Independent Insight and ROI Data you can trust

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  • Digital Transformation - a blessing or a curse for Financial Services Marketers?

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  • Predictive AI will Earn Marketers a Position as Business Leaders at the Top Table, Says Microsoft’s Scott Allen

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  • The City's leading marketers gather for candid discussion at Bloomberg HQ

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