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Some of the leaders at our sixth ABM Club have seen ABM built, disbanded and reinvented since we’ve been running the event. This time, we asked what comes next: how ABM should be organised, what AI really changes, and why human connection matters more than ever.

Ei Advisory has launched Speaker Watch, a new service that tells clients where their priority accounts are speaking at events around the world, at what seniority, and what to do about it. Helping clients to engage hard-to-reach executives, at true scale.

Events are back at the centre of B2B marketing and sales strategy — but the way organisations are using them is changing fast.

You could hardly move through Money20/20 without hearing about AI. It was on the main stage, woven into panel discussions, featured across exhibition stands and inevitably became part of countless conversations between sessions.

Last week, I attended the London Financial Marketing Leaders’ Summit, hosted by Jacob Howard and Reuters. It was a buzzy, exciting gathering of financial services marketing leaders, attracting more attendees than ever. Ei Advisory sponsored and hosted a panel, speaking alongside Schroders, Lloyds, NatWest, LSEG, Deutsche Bank and HSBC, amongst others.

Held under changeable Barcelona skies, Mobile World Congress 2026 welcomed over 105,000 senior leaders from global business to what has become far more than a pure telecoms event.

In Toronto, FS marketing leaders gathered to unpack AI’s impact on B2B growth. Read on for the key insights from the room.

Last week, under sunny London skies, the Ei team hosted Edition #5 of The ABM Club. Read on to share the useful insights from the room on AI use in ABM.

Here, Ei profiles what CMOs discussed at Davos 2026, and what this means for B2B marketing now.

Welcome to Ei’s third annual Transformational Trends in Industry Events, where we peer into the future of conferences, expos and forums to help marketers get ahead. Whether you're planning your events calendar or rethinking how to show up and stand out, these are the trends that matter.