Latest Insights.

Independently written by our team, every article provides fresh thinking and practical takeaways across B2B go-to-market, messaging and account-based marketing. This is where we unpack what’s working now, and what’s coming next.

  • Featured Post

    Meetings Matter: Lessons from the show floor at Money 20/20

    Ei's Global Account Director Jack Sampson shares his first-hand experience of Money 20/20 last week in Amsterdam.As someone who approaches most things client-related through a quantitative lens, I tend to lean on data, logic, and structure to guide decisions. It’s how I strip out emotion and offer clear, practical advice.

  • Top 5 Takeaways for B2B Marketers from Davos 2025

    As the world’s business and political leaders gathered in Davos for the World Economic Forum 2025, some of the most influential corporate CMOs and industry leaders shared their insights on the future of marketing.

  • CES 2025: Bringing the Future of B2B Marketing to Today

    Kicking off the year with a surge of innovation, CES in Las Vegas once again became the stage for technology’s brightest ideas. This year, the conference offered a compelling preview of the technological advancements shaping the marketing industry.

  • Meetings Matter: Lessons from the show floor at Money 20/20

    Ei's Global Account Director Jack Sampson shares his first-hand experience of Money 20/20 last week in Amsterdam.As someone who approaches most things client-related through a quantitative lens, I tend to lean on data, logic, and structure to guide decisions. It’s how I strip out emotion and offer clear, practical advice.