Go-to-Market Intelligence
Identify the right B2B partners to take your message to market.
We work with your marketing team to find the right B2B partners to broadcast your B2B brand content and reach your target market. We’ll help you build a smart go-to-market strategy that focuses on reaching your ICP and invests in the best media to meet your B2B brand objectives.



Use our proprietary Mercury platform to rethink assumptions and evaluate every B2B partner that’s relevant for you.
We leverage Mercury’s data to uncover the best B2B go-to-market options across B2B providers – conferences, associations, business schools and more. With no affiliations to any provider, we deliver impartial analysis and strategic insight, to match you with the right partners for your campaign and help you challenge internal assumptions.

Build the right packages at the right price to meet your goals, taking the hassle away.
Ei’s expert analyst team have strong relationships across the world’s biggest B2B media companies. We’ll work with the most suitable B2B go-to-market providers to craft a media partnership or event engagement plan to fit your campaign and your budget, without any wasted spend.


Explore our B2B go-to-market services:
Outsmart the market. Make decisions on your B2B go-to-market strategy with clarity and confidence.
Where else Ei Advisory can help
If you need help working out what say to your target audience, or how to achieve B2B ABM success, find out more about our other services.






