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On a misty March morning, in the shadow of the CN Tower, Jacob Howard hosted the first ever Toronto summit from Financial Marketing Insights.

Last week, under sunny London skies, the Ei team hosted Edition #5 of The ABM Club.

Here, Ei profiles what CMOs discussed at Davos 2026, and what this means for B2B marketing now.

Welcome to Ei’s third annual Transformational Trends in Industry Events, where we peer into the future of conferences, expos and forums to help marketers get ahead. Whether you're planning your events calendar or rethinking how to show up and stand out, these are the trends that matter.

Marketing is a driving force behind AI, digital transformation, and business innovation. CMOs are leading the charge in redefining customer experience and brand differentiation.

The Global B2B events industry is experiencing a remarkable resurgence. We’re way beyond the post-pandemic bounce back, and into a trajectory of unprecedented growth.

As the world’s business and political leaders gathered in Davos for the World Economic Forum 2025, some of the most influential corporate CMOs and industry leaders shared their insights on the future of marketing.

Kicking off the year with a surge of innovation, CES in Las Vegas once again became the stage for technology’s brightest ideas. This year, the conference offered a compelling preview of the technological advancements shaping the marketing industry.

Ei's Global Account Director Jack Sampson shares his first-hand experience of Money 20/20 last week in Amsterdam. As someone who approaches most things client-related through a quantitative lens, I tend to lean on data, logic, and structure to guide decisions. It’s how I strip out emotion and offer clear, practical advice.