Account Intelligence
Make your marketing assets stand out and reflect what your B2B buyers care about.
Our B2B sales intelligence provides a fresh perspective on what matters most to your clients, either at an account or individual level. We use these insights to identify common themes and messaging that will resonate stand out against your competitors.
Tip the scales in your favour – make your sales outreach sharper and more relatable.
Using our B2B sales intelligence, we show your salespeople how to shape conversations in ways buyers will relate to. We provide actionable, straightforward steps to increase the number and quality of B2B conversations and drive better sales outcomes.
Understand what matters most to key individuals at your top accounts.
Our most in-depth buyer research focuses on individual decision-makers at key B2B accounts. We dive into a full-scale analysis of their preferences, interests, opinions and common areas, to help your sales team secure that crucial meeting.
Scale your ABM campaign by prioritizing and clustering your key accounts.
At its highest level, our Account Strategy Intelligence works across 100s of key accounts to highlight the common concerns and pain points. This guides your cluster messaging and where to personalise, enabling you to scale your ABM across more accounts.
Explore our Account Intelligence services
Outsmart the market. Ensure your B2B Account-Based Marketing strategy is better than the rest.
Where else Ei Advisory can help
If you need help working out where to reach your target audience, or what B2B content to deliver when you do, find out more about our other services.
