Messaging Intelligence
Feel confident that your B2B messaging resonates with your audience.
Ei scours public-facing channels in your market for B2B customer insights, tracking every relevant data point to capture your ideal customer’s perspective from all angles.
Stand apart from your competition by grabbing the white space.
Ei considers your B2B competitors’ voice – we map the pain points they answer and the sentiment they drive. Then, we identify the white space available to you to reach your customer, using relevant B2B messaging, angles and language that no one else owns.
Get useful, actionable intelligence fast with our unique LENS methodology.
We overlay your goals with customer and competitor voices to create stand-out B2B messaging intelligence. Faster and more cost effective than extensive brand surveys, our LENS methodology is designed to handle complex B2B briefs with high specificity.
Explore our B2B Messaging services
Outsmart the market. Ensure your B2B messaging has reach and resonance.
Where else Ei Advisory can help
If you need help working out where to reach your target audience, or how to achieve B2B ABM success, find out more about our other services.
