Ei Advisory’s B2B Events Intelligence Report 2026 draws on research across the industry to explore how marketing and sales leaders are rethinking their approach to events: from how they select and prioritise them, to how they measure impact and integrate them into broader go-to-market strategy.
The report covers seven key themes shaping the events landscape right now, from budget allocation and ROI measurement to the role of AI and the growing importance of in-person connection in a digital-first world.
About the Author: Matt Harper
Matt's the CEO of Ei Advisory, and has spent his career building brand and demand programmes for large B2B companies. Ei brings him back to his roots in strategy and research. As CEO, Matt’s responsible for the overall strategy and direction of our company – with a particular focus on continual improvement in how we serve clients, innovate with technology, and build a best-in-class team. Based in Colorado, when not at his desk he can be found wild camping in a rooftop tent, skiing or losing himself in the latest fantasy epic.