When you're selecting a media brand with which to partner, there are so many choices it's easy to become overwhelmed. With ever-present time pressures, defaulting to the obvious choice is tempting, but this can lead to stagnation in your marketing strategy.
Our handy infographic outlines the 5 B's you need to keep in mind when selecting a media brand partner for your B2B marketing campaign.
Want to know more? Then click the button below to read EI's in depth report on media brand selection and platform choice.